UX DESIGN / ART DIRECTION / RESPONSIVE WEB DESIGN
Intel partnered with Wargaming to promote the release of their popular game World of Tanks on tablet. By highlighting the gaming experience specifically on devices powered by Intel, both brands could leverage their existing audiences to cross promote their products. Intel has a huge fan base of elite gamers who through their channels learned about the game while WoT fans were encouraged to enjoy the new experience on Intel tablets. Winners of the sweepstakes not only won an Intel-powered tablet and in game prizing/currency, but one lucky winner got the chance to spend the day driving a real military tank.
October 2014