LOGO DESIGN / BRANDING
Requez Bridge Loans engaged me to create a visual brand identity for their new finance company. The goal was to create a logo that was simple but strong, conveyed the sense of a well established company people could trust. The family name Requez (meaning wealth in Spanish) was used as inspiration for the logo icon, which is meant to emulate the clean lines of a suspension bridge as well as the crests of a royal crown. I paired the icon with a type treatment that is sturdy and strong like the base of a bridge, yet simple and clean.
The client was extremely happy with the final design. I used the new logo to create and marketing materials including business cards and one pagers which helped the company to garner dozens of leads and new business.
December 2016