UX DESIGN / ART DIRECTION / WEB DESIGN
To be a top player in the 2014 Intel Mobile World Congress Intel gave away a free bundle of premium software to attendees. Their goal was to showcase a series of apps they called "Better Together", because of their ability to be used on both Intel-powered PC's and Android tablets. Owners of both devices could enjoy optimized cross-device experiences and enhanced features at home or on the go. My task was to produce a website where users could learn about the software, how it’s features could be best utilized on cross-device experiences and download titles of their choosing. Because the app bundle was centered around creation - from music to art to photography, my goal was to design an experience that that was fun, interactive and showcased the nature of the software itself. The unique navigation allowed users to seamlessly toggle between mobile and web apps as they would in the real world. Fun illustrations coupled with a parallax effect created playful transitions between titles. Overall, the campaign was a success with an 85% download rate.
January 2014