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Samara Tager
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MassMutual Financial Literacy Game

CREATIVE DIRECTION  /  UX/UI DESIGN  /   GAME DESIGN

Partnered with EverFi and MassMutual to create FutureSmart, a gamified educational course that helps students learn to make better financial decisions. Through the story-based narrative, students play the mayor of a town as they help local citizens make real-life, personal finance decisions. Interactive exercises challenge students to make choices in real-life scenarios to achieve important goals around saving, education and career planning, and budgeting.

I worked closely with the clients to establish the overall look and feel, created user experience wireframes for the entire 7 module course, and sourced/collaborated with 2D/3D artists to bring the vision to life. 

April 2015

MassMutual1.png
Game Design.png
Landing-Page.jpg
Landing-Page-Map-Open.jpg
Game-Inactive.jpg
Game-Response-Selected.jpg
Game-Result.jpg
Game-Sign-Up.jpg
Microsite.png
Mass Mutual Site.jpg