ART DIRECTION / UX/UI
For The 2013 Consumer Electronic Summit (CES), Intel gave away a digital software bundle to its VIP attendees. They wanted to create a mobile web experience to go hand in hand with the physical print booklets being distributed. The booklets contained download codes that attendees could redeem for free software as well as information about the Intel-powered Ultrabooks. For the digital component of the project, I created an immersive pop-up book style user experience meant to mirror closely the physical experience of opening flipping through a print booklet. The website allowed users to learn about the hardware/software through written descriptions, images and videos.
October 2013